Marqeting

  Assume you’re a customer looking for a new wrist watch. You didn’t have time to really visit the traditional stores and you decide to make a purchase online. Thousands of brands in one search and you are confused, which watch to buy? You visited websites that landed you on their product listing page. The reviews from an XYZ brand made you trust them. You headed to buy the watch from that brand. Customer reviews and recommendations add credibility to e-commerce brands. Consumers’ purchasing psychology works in a way that they trust reviews or recommendations from their relatives or friends before deciding to even pay the bill. By collaborating with influencers who have built loyal followings and engaged viewers, these brands are able to reach their target audiences very quickly. Generally Influencers with their genuine and relatable content advocate for e-commerce products and services, providing valuable social proof and credibility to potential buyers. The growth of influencer m...

  Your friends, relatives, family members are all looking up to Instagram to keep up with the trends in the 21st century. Who knew back during the times of heightened traditional marketing that Instagram would take over the advertising industry at an unprecedented pace? Just to state a gauging fact, ‘Instagram has emerged as the highly visited platform by billions of users each day.” What!? Each day? Yeah, the scroll-worthy app for inspiration, connection, and discovery, Instagram offers brands an unprecedented opportunity to showcase their narrative in a visually compelling manner.  While almost every single person on this earth is using IG, it becomes significant and much easier for brands to create Instagram ads since their audience is already there actively searching for the products and services. This blog sheds light on why brands should think of Instagram ad campaigns, outlining the steps to create a successful one. 1. Define Your Objectives: Before going into the creat...