Marqeting

  When we people feel joyous during the peak festive period, retailers and businesses get a fair chance to maximize their sales. From e-commerce giants like Amazon and eBay to brick-and-mortar stores, everyone gears up to make the most of this period. In fact, studies show that holiday sales account for nearly 20% of total annual retail sales in the U.S., with e-commerce sales alone reaching a staggering $189 billion during the 2020 holiday season. This period sees an uptick in consumer spending, as shoppers hunt for gifts, festive decorations, and exclusive holiday deals. It’s not just retailers who benefit; businesses across various sectors such as electronics, fashion, home goods, and even services like travel and hospitality see an increase in sales. The competition is huge, and the key to standing out is in strategic planning and creative marketing. In this blog, we will explore how you can leverage the festive season to improve your product visibility and drive maximum revenu...

  If you’re an independent professional or running a small business in the Delhi NCR, you’ve probably gotten used to working out of cafes, home offices, or just huddled over your laptop wherever you can find a spot. But the co-working trend that has swept cities around the world does exist and is thriving in the Indian capital as well. While there are a plethora of co-working offices operating in Delhi, in this blog we will talk about co-working in West Delhi’s Janakpuri. Janakpuri is a planned residential area which was developed in the 1970s. The place is primarily composed of housing colonies, apartments, and market areas to serve the local population residing nearby. However, its layout centered around a few major road connections like the Outer Ring Road, Janakpuri District Centre Road, and Najafgarh Road makes the location easily accessible no matter where in Delhi you’re coming from. The area is also linked by the Blue and Magenta Lines of the Delhi Metro, with stations like...

Authenticity, Authenticity and Authenticity. In the GenZ world where people play different colors to act authentic in front of others, it becomes difficult to recognize who is actually playing real. The case is no different with influencers. In case of influencer marketing, brands need to discover trustworthy creators to market their product or services. Be it extremely difficult, it is necessary for brands to know how to actually differentiate between the real and fake influencers. The play is not matching your brand with highly influential people, the real play is to identify the right pick who creates content related to your brand and reaches its audience via the authentic way. Partnering with this type of group helps brands maximize their reach and awareness organically. Since we have outlined the ‘why’, let’s now hop onto how to differentiate between the reals and fakes. Identifying Fake Influencers: Engagement Analysis: Red Flag: A high follower count with disproportionately low ...

  Raise your hand if the notion of being controlled by the person who feeds raises intriguing questions in your mind. Whether the case is for a mother, an employee or even an influencer so to speak. Brands pay influencers in return for product marketing through their engaging content creation. Influencers have the ability to express, create, and connect authentically with their audience. Yet, the partnership with brands sometimes feels like they have to balance between their artistic freedom and commercial interests. When a brand tries to dictate every move of an influencer, it feels like they’re trying to script their passion, and that’s when it becomes a challenge. Influencers bring a set of expectations to the table when collaborating with brands. Here’s a glimpse into what influencers typically expect from brands: Respect for Creative Freedom: Influencers value their creative autonomy. They expect brands to recognize and respect their unique voice, style, and storytelling appro...