Marqeting

  You’re a marketing manager tasked with finding the right influencer for an upcoming campaign targeting young professionals interested in fitness. You need to quickly assess potential influencers’ audiences without access to detailed analytics tools. How would you do it? And if you are thinking to neglect checking audience insights for a moment, let us tell you that you will ruin your marketing campaign. With AI advancement, you might think how would you check this data without any tools. You can still get a valuable snapshot of an influencer’s audience by using a few simple, tool-free methods. In this blog, we’ll walk you through quick and effective techniques to gauge an influencer’s audience demographics. From analyzing their content and engagement to assessing their follower profiles and brand affiliations, these strategies will help you shortlist some top-performing influencers in the niche you’re looking for. Let’s learn how it could be done without any external help! Influe...

  When we people feel joyous during the peak festive period, retailers and businesses get a fair chance to maximize their sales. From e-commerce giants like Amazon and eBay to brick-and-mortar stores, everyone gears up to make the most of this period. In fact, studies show that holiday sales account for nearly 20% of total annual retail sales in the U.S., with e-commerce sales alone reaching a staggering $189 billion during the 2020 holiday season. This period sees an uptick in consumer spending, as shoppers hunt for gifts, festive decorations, and exclusive holiday deals. It’s not just retailers who benefit; businesses across various sectors such as electronics, fashion, home goods, and even services like travel and hospitality see an increase in sales. The competition is huge, and the key to standing out is in strategic planning and creative marketing. In this blog, we will explore how you can leverage the festive season to improve your product visibility and drive maximum revenu...

  Maintaining profitable business relationships with social media influencers is still a challenge several marketers face even today. According to Traackr, 81% of marketers reported that finding the right influencers is one of the main barriers to building a successful influencer program. One of the most apparent manifestations of this challenge is when influencers fail to meet agreed-upon deadlines for content creation and posting. Despite committing to specific timelines, influencers delay or postpone the delivery of sponsored posts, videos, or other content assets. Marqeting, an influencer marketing platform understands the pangs and perils of marketers facing this challenge. While they may not directly intervene in the influencer’s behavior, their professional experienced team gives guidance, and support to mitigate content delays and work towards a successful campaign execution. Still wondering how’s that possible? Read on the blog post below and gain insights into the right w...

In a market occupied with brands using influencer marketing, the question of creative freedom pops up. Influencer marketing has evolved into an effective strategy, providing brands with a great ROI at a comparatively lower cost than traditional marketing efforts. According to a report, marketers earn an average of $5.78 in revenue for each $1 invested in influencer marketing, with some brands earning as much as $18 per dollar invested. Given these impressive returns, it’s essential for brands to strike the right balance between guiding influencers and allowing them creative freedom. Influencers know their audience best and can create content that relates more authentically. Therefore, brands should provide clear guidelines and key messaging points while allowing influencers the flexibility to present the content in their unique style. This approach ensures that the content feels genuine and engages the audience effectively, driving better results. Because influencer marketing has prove...