Marqeting

  Assume you’re a customer looking for a new wrist watch. You didn’t have time to really visit the traditional stores and you decide to make a purchase online. Thousands of brands in one search and you are confused, which watch to buy? You visited websites that landed you on their product listing page. The reviews from an XYZ brand made you trust them. You headed to buy the watch from that brand. Customer reviews and recommendations add credibility to e-commerce brands. Consumers’ purchasing psychology works in a way that they trust reviews or recommendations from their relatives or friends before deciding to even pay the bill. By collaborating with influencers who have built loyal followings and engaged viewers, these brands are able to reach their target audiences very quickly. Generally Influencers with their genuine and relatable content advocate for e-commerce products and services, providing valuable social proof and credibility to potential buyers. The growth of influencer m...