Marqeting

  Maintaining profitable business relationships with social media influencers is still a challenge several marketers face even today. According to Traackr, 81% of marketers reported that finding the right influencers is one of the main barriers to building a successful influencer program. One of the most apparent manifestations of this challenge is when influencers fail to meet agreed-upon deadlines for content creation and posting. Despite committing to specific timelines, influencers delay or postpone the delivery of sponsored posts, videos, or other content assets. Marqeting, an influencer marketing platform understands the pangs and perils of marketers facing this challenge. While they may not directly intervene in the influencer’s behavior, their professional experienced team gives guidance, and support to mitigate content delays and work towards a successful campaign execution. Still wondering how’s that possible? Read on the blog post below and gain insights into the right w...

In a market occupied with brands using influencer marketing, the question of creative freedom pops up. Influencer marketing has evolved into an effective strategy, providing brands with a great ROI at a comparatively lower cost than traditional marketing efforts. According to a report, marketers earn an average of $5.78 in revenue for each $1 invested in influencer marketing, with some brands earning as much as $18 per dollar invested. Given these impressive returns, it’s essential for brands to strike the right balance between guiding influencers and allowing them creative freedom. Influencers know their audience best and can create content that relates more authentically. Therefore, brands should provide clear guidelines and key messaging points while allowing influencers the flexibility to present the content in their unique style. This approach ensures that the content feels genuine and engages the audience effectively, driving better results. Because influencer marketing has prove...

  If you’re an independent professional or running a small business in the Delhi NCR, you’ve probably gotten used to working out of cafes, home offices, or just huddled over your laptop wherever you can find a spot. But the co-working trend that has swept cities around the world does exist and is thriving in the Indian capital as well. While there are a plethora of co-working offices operating in Delhi, in this blog we will talk about co-working in West Delhi’s Janakpuri. Janakpuri is a planned residential area which was developed in the 1970s. The place is primarily composed of housing colonies, apartments, and market areas to serve the local population residing nearby. However, its layout centered around a few major road connections like the Outer Ring Road, Janakpuri District Centre Road, and Najafgarh Road makes the location easily accessible no matter where in Delhi you’re coming from. The area is also linked by the Blue and Magenta Lines of the Delhi Metro, with stations like...

I n the era of digital influence when people consume Instagram’s content on a consistent basis, brands find it easy to market their products and services. The trend today is influencers are shooting content for brands to shape the latter’s narrative and expand its reach on social media. While getting influencer marketing done from the influencer marketing agency is essential, it is equally important for brands to set clear campaign goals to achieve success. In this blog, we will outline the significance of establishing clear influencer marketing campaign goals and how it paves the way for a toast-worthy partnership between brands and influencers. Why Brands need to outline objectives to their campaign manager before starting off with the campaign? Are you a brand who has recently partnered with an influencer marketing platform for your product promotion? If yes, you must be working with their campaign manager for an effective execution process. But wait, if you have immediately started...