Marqeting

  Believe it or not, no matter how many followers an influencer has, if they are not trying to be relatable in what they post, your brand is not getting any conversions. These days, it’s easy to become an influencer but it is very difficult to be the true one. Social media is all brimmed with small and renowned creators of different niches. Let’s say you’re gearing up to launch a new wellness product and have a shortlist of potential influencers to collaborate with. While follower counts and engagement metrics might look impressive, it is important to not overlook the relatability factor. In this blog, we’ll highlight what makes an influencer relatable and what doesn’t. By understanding these factors, you’ll be better equipped to choose an influencer who can communicate rightly and connect with your target audience. Genuine Personality An influencer’s authenticity is an essential crux of relatability. When influencers show their true personality—complete with their quirks, opinions...

Authenticity, Authenticity and Authenticity. In the GenZ world where people play different colors to act authentic in front of others, it becomes difficult to recognize who is actually playing real. The case is no different with influencers. In case of influencer marketing, brands need to discover trustworthy creators to market their product or services. Be it extremely difficult, it is necessary for brands to know how to actually differentiate between the real and fake influencers. The play is not matching your brand with highly influential people, the real play is to identify the right pick who creates content related to your brand and reaches its audience via the authentic way. Partnering with this type of group helps brands maximize their reach and awareness organically. Since we have outlined the ‘why’, let’s now hop onto how to differentiate between the reals and fakes. Identifying Fake Influencers: Engagement Analysis: Red Flag: A high follower count with disproportionately low ...

  Your friends, relatives, family members are all looking up to Instagram to keep up with the trends in the 21st century. Who knew back during the times of heightened traditional marketing that Instagram would take over the advertising industry at an unprecedented pace? Just to state a gauging fact, ‘Instagram has emerged as the highly visited platform by billions of users each day.” What!? Each day? Yeah, the scroll-worthy app for inspiration, connection, and discovery, Instagram offers brands an unprecedented opportunity to showcase their narrative in a visually compelling manner.  While almost every single person on this earth is using IG, it becomes significant and much easier for brands to create Instagram ads since their audience is already there actively searching for the products and services. This blog sheds light on why brands should think of Instagram ad campaigns, outlining the steps to create a successful one. 1. Define Your Objectives: Before going into the creat...