Marqeting

  Believe it or not, no matter how many followers an influencer has, if they are not trying to be relatable in what they post, your brand is not getting any conversions. These days, it’s easy to become an influencer but it is very difficult to be the true one. Social media is all brimmed with small and renowned creators of different niches. Let’s say you’re gearing up to launch a new wellness product and have a shortlist of potential influencers to collaborate with. While follower counts and engagement metrics might look impressive, it is important to not overlook the relatability factor. In this blog, we’ll highlight what makes an influencer relatable and what doesn’t. By understanding these factors, you’ll be better equipped to choose an influencer who can communicate rightly and connect with your target audience. Genuine Personality An influencer’s authenticity is an essential crux of relatability. When influencers show their true personality—complete with their quirks, opinions...

  Maintaining profitable business relationships with social media influencers is still a challenge several marketers face even today. According to Traackr, 81% of marketers reported that finding the right influencers is one of the main barriers to building a successful influencer program. One of the most apparent manifestations of this challenge is when influencers fail to meet agreed-upon deadlines for content creation and posting. Despite committing to specific timelines, influencers delay or postpone the delivery of sponsored posts, videos, or other content assets. Marqeting, an influencer marketing platform understands the pangs and perils of marketers facing this challenge. While they may not directly intervene in the influencer’s behavior, their professional experienced team gives guidance, and support to mitigate content delays and work towards a successful campaign execution. Still wondering how’s that possible? Read on the blog post below and gain insights into the right w...

  Assume you’re a customer looking for a new wrist watch. You didn’t have time to really visit the traditional stores and you decide to make a purchase online. Thousands of brands in one search and you are confused, which watch to buy? You visited websites that landed you on their product listing page. The reviews from an XYZ brand made you trust them. You headed to buy the watch from that brand. Customer reviews and recommendations add credibility to e-commerce brands. Consumers’ purchasing psychology works in a way that they trust reviews or recommendations from their relatives or friends before deciding to even pay the bill. By collaborating with influencers who have built loyal followings and engaged viewers, these brands are able to reach their target audiences very quickly. Generally Influencers with their genuine and relatable content advocate for e-commerce products and services, providing valuable social proof and credibility to potential buyers. The growth of influencer m...

  Have you ever thought about why most product launches fail? The pre-launch success of your product depends on how well you have marketed it out. The primary concern is to ponder how well your product is performing with its users. Is your product solving your customers’ pain points or you’ve just created it out-of-the blue. While you have addressed and worked towards your product management, comes the next part of marketing it.  While product management is crucial, the next hurdle is to effectively market it. Why should you consider Influencer Marketing for your business? The way your product is marketed plays a significant role in determining the success of your brand’s conversions. Today, customers don’t respond well to direct product ads; they trust recommendations over sales pitches. By now, you must have realized how traditional marketing has evolved over time. A new type of marketing, known as word-of-mouth or influencer marketing, has risen in India. According to a rep...

Not exclusive to big brands, nowadays even smaller brands employ influencer marketing as a contemporary approach to promote their products and services. Because obviously the trend of influencer marketing is reshaping the way brands market themselves. They know what influencer marketing is up to and what worth it holds for both them and their consumers. While this tactic holds immense potential for expanding brand visibility and engagement on social media, it might not give you results of even a penny! Though it is understandable that influencer marketing takes time to deliver sales and conversions, you need to be aware of these 4 signs that can or are leaving you off the train’s track. You are not getting expected conversions: Sign: If you notice consistently low likes, comments, and shares on influencer posts, it suggests a lack of audience engagement. Effective influencer marketing should lead to meaningful interactions. If your chosen influencers aren’t generating engagement, it in...