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How to Kickstart your Next Product Launch with Influencer Marketing

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  Have you ever thought about why most product launches fail? The pre-launch success of your product depends on how well you have marketed it out. The primary concern is to ponder how well your product is performing with its users. Is your product solving your customers’ pain points or you’ve just created it out-of-the blue. While you have addressed and worked towards your product management, comes the next part of marketing it.  While product management is crucial, the next hurdle is to effectively market it. Why should you consider Influencer Marketing for your business? The way your product is marketed plays a significant role in determining the success of your brand’s conversions. Today, customers don’t respond well to direct product ads; they trust recommendations over sales pitches. By now, you must have realized how traditional marketing has evolved over time. A new type of marketing, known as word-of-mouth or influencer marketing, has risen in India. According to a rep...