Why the Best Influencer Campaigns Are the Ones You Never Expect?
Have you ever seen a 21-year-old earning 30 lakhs a month? Or an entrepreneur managing each and every task all by himself? Imagine an influencer’s post that shatters people’s expectations and catches your attention in ways you never saw coming. What if I told you that these extraordinary scenarios are more common than they used to be, thanks to one innovative marketing technique. Have you ever thought about why these people often go viral very quickly? Is it their content niche which makes them hyped or is it something else? It’s the X factor or a contradictory approach in their content due to which they have maximum likes and impressions, the use of unexpected or contradictory content. X factor never means you will ignite controversies most of the time, instead you will surprise people with content they didn’t anticipate. This strategy has become a new approach lately, allowing campaigns to gain traction in no time and leave a lasting impression in the audience’s hearts and mind...