Marqeting

  What brands want- Influencer Relationship management (IRM) Influencer Relationship Management! IRM? Is there a need to manage influencers too? We have heard of treating influencers as creative visionaries, letting them share your brand’s message without interference. However, in today’s digital scenario, simply hoping for the best isn’t enough. Influencers, just like any valuable partners, benefit from strategic management to lead impactful collaborations. Influencer Relationship Management (IRM) is about more than just oversight, it’s about building a structured, supportive environment where influencers can grow. With IRM, you as a marketer are making way for not just your today’s success but for a lifetime. In this blog, you will get to know about the IRM procedure and what value it holds in making your influencer marketing campaign a success. Understanding Influencer Relationship Management What is IRM? Influencer Relationship Management (IRM) is an approach to managing intera...

  Believe it or not, no matter how many followers an influencer has, if they are not trying to be relatable in what they post, your brand is not getting any conversions. These days, it’s easy to become an influencer but it is very difficult to be the true one. Social media is all brimmed with small and renowned creators of different niches. Let’s say you’re gearing up to launch a new wellness product and have a shortlist of potential influencers to collaborate with. While follower counts and engagement metrics might look impressive, it is important to not overlook the relatability factor. In this blog, we’ll highlight what makes an influencer relatable and what doesn’t. By understanding these factors, you’ll be better equipped to choose an influencer who can communicate rightly and connect with your target audience. Genuine Personality An influencer’s authenticity is an essential crux of relatability. When influencers show their true personality—complete with their quirks, opinions...

  Over 89% of marketers have started to consider influencer marketing as a go-to strategy for modern advertising. A survey by Influencer Marketing Hub found that businesses earn an average of $5.78 for every $1 spent on influencer marketing. The high return on investment in influencer marketing means these marketers are allocating their budget wisely to maximize the benefits and you need to do it too. The wisely you invest your money in this industry, the more you get towards achieving your campaign goals, be it increasing brand awareness, sales or just improving customer engagement. In this blog, we’ll explore practical strategies for managing your influencer marketing budget to achieve the best possible outcomes. Past as a roleplay in your success If you’ve run previous influencer campaigns, take a moment to review the data you have. Look at what worked well and what didn’t, whether it’s the types of influencers you partnered with, the content they created, or the channels used. ...

Being unique is definitely a good way to grow yourself as a content creator but what if the ‘drool worthy’ content you create doesn’t get loved by your viewers? What if, after all that effort, some people just don’t like it or to simply put- they scroll down your content too quickly? There have been many people out there too who put their heart into the content they create and then worry that it might not get the love it deserves. Fret not, dear readers, as below we share 4 among the most underrated tips for content creators who feel done after networking with people and still not getting any growth. Consistency >>> Perfection There’s a reason this point is top of the list. Progress not perfection is what we should be asking ourselves. Instead of obsessing over making everything flawless, focus on showing up consistently. Posting regularly keeps you in your audience’s feed and builds momentum over time. People relate to realness, not filtered perfection. Some folks are comfort...

  You’re a marketing manager tasked with finding the right influencer for an upcoming campaign targeting young professionals interested in fitness. You need to quickly assess potential influencers’ audiences without access to detailed analytics tools. How would you do it? And if you are thinking to neglect checking audience insights for a moment, let us tell you that you will ruin your marketing campaign. With AI advancement, you might think how would you check this data without any tools. You can still get a valuable snapshot of an influencer’s audience by using a few simple, tool-free methods. In this blog, we’ll walk you through quick and effective techniques to gauge an influencer’s audience demographics. From analyzing their content and engagement to assessing their follower profiles and brand affiliations, these strategies will help you shortlist some top-performing influencers in the niche you’re looking for. Let’s learn how it could be done without any external help! Influe...

  When we people feel joyous during the peak festive period, retailers and businesses get a fair chance to maximize their sales. From e-commerce giants like Amazon and eBay to brick-and-mortar stores, everyone gears up to make the most of this period. In fact, studies show that holiday sales account for nearly 20% of total annual retail sales in the U.S., with e-commerce sales alone reaching a staggering $189 billion during the 2020 holiday season. This period sees an uptick in consumer spending, as shoppers hunt for gifts, festive decorations, and exclusive holiday deals. It’s not just retailers who benefit; businesses across various sectors such as electronics, fashion, home goods, and even services like travel and hospitality see an increase in sales. The competition is huge, and the key to standing out is in strategic planning and creative marketing. In this blog, we will explore how you can leverage the festive season to improve your product visibility and drive maximum revenu...