Marqeting

  Maintaining profitable business relationships with social media influencers is still a challenge several marketers face even today. According to Traackr, 81% of marketers reported that finding the right influencers is one of the main barriers to building a successful influencer program. One of the most apparent manifestations of this challenge is when influencers fail to meet agreed-upon deadlines for content creation and posting. Despite committing to specific timelines, influencers delay or postpone the delivery of sponsored posts, videos, or other content assets. Marqeting, an influencer marketing platform understands the pangs and perils of marketers facing this challenge. While they may not directly intervene in the influencer’s behavior, their professional experienced team gives guidance, and support to mitigate content delays and work towards a successful campaign execution. Still wondering how’s that possible? Read on the blog post below and gain insights into the right w...

  Assume you’re a customer looking for a new wrist watch. You didn’t have time to really visit the traditional stores and you decide to make a purchase online. Thousands of brands in one search and you are confused, which watch to buy? You visited websites that landed you on their product listing page. The reviews from an XYZ brand made you trust them. You headed to buy the watch from that brand. Customer reviews and recommendations add credibility to e-commerce brands. Consumers’ purchasing psychology works in a way that they trust reviews or recommendations from their relatives or friends before deciding to even pay the bill. By collaborating with influencers who have built loyal followings and engaged viewers, these brands are able to reach their target audiences very quickly. Generally Influencers with their genuine and relatable content advocate for e-commerce products and services, providing valuable social proof and credibility to potential buyers. The growth of influencer m...

  Have you ever thought about why most product launches fail? The pre-launch success of your product depends on how well you have marketed it out. The primary concern is to ponder how well your product is performing with its users. Is your product solving your customers’ pain points or you’ve just created it out-of-the blue. While you have addressed and worked towards your product management, comes the next part of marketing it.  While product management is crucial, the next hurdle is to effectively market it. Why should you consider Influencer Marketing for your business? The way your product is marketed plays a significant role in determining the success of your brand’s conversions. Today, customers don’t respond well to direct product ads; they trust recommendations over sales pitches. By now, you must have realized how traditional marketing has evolved over time. A new type of marketing, known as word-of-mouth or influencer marketing, has risen in India. According to a rep...

In a market occupied with brands using influencer marketing, the question of creative freedom pops up. Influencer marketing has evolved into an effective strategy, providing brands with a great ROI at a comparatively lower cost than traditional marketing efforts. According to a report, marketers earn an average of $5.78 in revenue for each $1 invested in influencer marketing, with some brands earning as much as $18 per dollar invested. Given these impressive returns, it’s essential for brands to strike the right balance between guiding influencers and allowing them creative freedom. Influencers know their audience best and can create content that relates more authentically. Therefore, brands should provide clear guidelines and key messaging points while allowing influencers the flexibility to present the content in their unique style. This approach ensures that the content feels genuine and engages the audience effectively, driving better results. Because influencer marketing has prove...

  Wait, you have yet to realize how important your workspace is to you. A study by Stanford University found that working around people from different professions can significantly improve your business acumen. And graphic designers, we know that you excel at creating appealing visuals that would impress your clients. Pause and think, solely knowing your domain won’t take your career to new heights; it will remain hanging there. Being a master of visuals is great, but not knowing the skills of networking in the business world could be a red alert for you. When you work in a co-working office, you connect with entrepreneurs, marketing experts, or even web developers. A report by The Business Research Company estimates that the co-working space market size will grow at a compound annual growth rate (CAGR) of 15.8% from 2023 to 2028, reaching $40.4 billion.   https://www.thebusinessresearchcompany.com/report/coworking-space-global-market-report . This CAGR highlights the sustaine...

  The Environment of Yesterday’s Co-working Space was Baneful Gone are the sick days of traditional office setups featuring rigid hierarchies and employee isolation. Crammed into cramped cubicles, employees were doing tasks and having breaks in isolation. Even amid co-workers, people felt deeply disconnected and alone. Employees no longer built connections, shared no project ideas and hampered their problem-solving skills. Even when surrounded by colleagues, professionals often felt profoundly alone. The office Dilbert satirized became an unfortunate reality for many disillusioned workers. But fret not, people have evolved with time and so do these co-working spaces. Co-working spaces have completely changed the way we view work itself. These modern-day shared workspaces are designed brilliantly to the demands of today’s employees who crave:  An open, collaborative atmosphere Flexibility and freedom to work their way Interaction, networking and creative cross-sharing A sense o...

  Let’s say you’re selling a rare, exquisite antique showpiece in your garage since you don’t have a proper shop. It’s a one-of-a-kind piece with immense value and aesthetic quality. However, you’re trying to sell it from your garage, alongside old tools and other equipment. The lack of a professional presentation will make the antique seem less valuable and interesting, right? Likewise, without an office, you’re essentially selling your services from a metaphorical garage. Buyers might question your expertise, overlook your listings, and potentially miss out on the true value you offer. An office acts as your auction house. It demonstrates your professionalism, attracts serious buyers, and allows you to pitch your services in the best possible light, ultimately maximizing your chances of a successful sale. So, for you real estate owners out there skipping to own an office might seem cost-effective but the reality is different. That decision could be costing you more than just rent...

  Coffee shops have become increasingly popular workspaces for freelancers, remote workers, and even employees looking to escape the office for a change. The cozy ambiance and free Wi-Fi make coffee shops an interesting option, for those seeking a comfortable environment to work or network. However, while coffee shops offer a casual and relaxed setting, they often lack the proper setup and amenities required for conducting productive meetings or collaborating effectively with colleagues or clients. Despite the perceived affordability compared to co-working spaces or traditional offices, the costs associated with working from coffee shops can quickly add up, making them a less economical choice than many assume. This blog outlines the essential break-up differences between a co-working office and a coffee shop for the purpose of conducting client meetings. Planning an Important Client Meeting It was Friday afternoon, and you had an important meeting lined up with a potential new cli...

  You’ve poured your heart and soul into building your business, climbing the ups and downs of entrepreneurship with extreme determination. However, as your venture gains popularity, you find yourself in a dilemma – should you commit to a traditional office lease or seek out a more flexible, growth-oriented solution? Private cabins within co-working offices are a relatively new concept that is gaining popularity as the co-working trend continues to rise. These cabins within co-working spaces give professionals a relieving departure from conventional norms, allowing you to lead your business forward without compromising on privacy, security, or strategic positioning. The blogs explores how private co-working cabins can improve business growth by offering you amenities and benefits Cost-Effective Scalability at Your Fingertips One of the most compelling advantages of private cabins is their cost-effectiveness. Rather than shouldering the financial burden of a full office lease, you o...

  If you’re an independent professional or running a small business in the Delhi NCR, you’ve probably gotten used to working out of cafes, home offices, or just huddled over your laptop wherever you can find a spot. But the co-working trend that has swept cities around the world does exist and is thriving in the Indian capital as well. While there are a plethora of co-working offices operating in Delhi, in this blog we will talk about co-working in West Delhi’s Janakpuri. Janakpuri is a planned residential area which was developed in the 1970s. The place is primarily composed of housing colonies, apartments, and market areas to serve the local population residing nearby. However, its layout centered around a few major road connections like the Outer Ring Road, Janakpuri District Centre Road, and Najafgarh Road makes the location easily accessible no matter where in Delhi you’re coming from. The area is also linked by the Blue and Magenta Lines of the Delhi Metro, with stations like...